Features of setting up targeted advertising on Instagram and Facebook

Instagram advertising

Target advertising is a great sales tool that allows you to target your audience. Social networks Instagram and Facebook increase the number of users every month, those users who can become your regular customers.

Instagram advertising has many advantages:

• low cost compared to other types of advertising, for example, advertising in Google KMS;
• high conversion;
• the number of paying users is constantly increasing, if earlier it was a network for teenagers, today even men over the age of 35 actively use Instagram;
• ads are shown only to those users who are interested in your product or service;
• it is not necessary to have an Instagram account, you can lead users to any site;
• even if you don’t have a website, you can set up a special platform through which sales will be made.

Targeted advertising on Facebook also has a high return. The administration of this social network makes constant updates for small and medium-sized businesses, adds new opportunities. However, you need to be able to customize targeted advertising, create conversion creatives, in some cases conduct A/B testing and analyze the effectiveness of each advertising campaign. Only such a competent approach will allow you to get a quick payback from the launch of the target.

Setting up targeted advertising

How to start setting up targeted advertising on Facebook and Instagram:

1. Business study, market and competitor analysis
2. Identification of several groups of the target audience, segmentation of users by interests
3. Budget calculation
4. Creation of creatives for advertising
5. Ad display time setting.

Who is suitable for targeted advertising on Instagram and Facebook

If yesterday, targeted advertising on Instagram was appropriate only for some types of business, today, taking into account the growth and the male audience, the reach has expanded significantly. Target can be launched by coaches, designers, copywriters, in other words, those who offer their services. Do you have physical products or info products? – Feel free to launch a target on FB or IG.

This type of promotion is also suitable for those who want to monetize their blog: specialists in proper nutrition and active lifestyle, beauty bloggers and event bloggers. The topic of veganism and zero waste is also very popular here. Instagram is home to aesthetes, so if you offer everything that beautifies the interior and a person’s life in general, it will go well the first time.

If you are an event organizer or your business involves periodic events in an offline environment, target advertising is also suitable for you. It is quite simple to indicate the time and place of the event in the creative.

The result of targeted advertising on Instagram

There can be several results of targeted advertising:

• application, purchase;
• account subscription;
• transition to the site;
• event attendance;
• registration for an online course, webinar.

Setting up targeted Instagram advertising: price

The cost of targeted advertising depends on competition, characteristics of the target audience, criteria for settings and conversion, and many other factors.

The price for targeted advertising on Instagram consists of the size of the advertising budget per day, the type of creative (photo, video), the time of specialists who conduct analysis, A/B testing, determine the effectiveness of each launched advertising campaign, and leave working ones. Setting up ad targeting is done once, then the advertising campaign is saved in the account, from where you can launch it again at any time.

To find out the price for setting up targeted advertising, you need to submit an application and send us a brief with detailed information about your company. In order for us to be able to calculate the price and perform the settings more accurately, it is better to conduct the interview online or offline.

In Facebook and Instagram, you can choose one of several payment models: for the transition, for 1000 impressions, for installing the program, for viewing a video from a certain point in time, for example, from 15 seconds.

Why targeted advertising should be carried out by specialists

Because these people have undergone special training, have a lot of experience in working with advertising campaigns and launched a target from various types of business. They know exactly how to set up a target so that it brings real applications and not empty views.

Designers and copywriters work on creating unique and attractive creative for the target, because Instagram users are very saturated with aesthetically beautiful photos and videos. This social network needs to be surprised and our experts know how to do it.

Apply to set up targeted advertising on Instagram or Facebook to accelerate the development of your site or account.