"You" or "You" - how to address the reader? INFOTOP
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“You” or “You” – how to address the reader?

“You” or “You” – how to address the reader?

Correspondence rules. In which cases is it possible to use “You” and in which cases to use “You”

Correspondence rules. In which cases is it possible to use “You” and in which cases to use “You”
When a consultant approaches us in a store and starts referring to us as “you”, we can perceive it as a violation of personal boundaries/ignorance/rudeness (emphasis added). But more and more often you can see the tendency to refer to the reader of pages in social networks as “you”. Sometimes it looks harmonious and evokes an arrangement. But mostly it’s just annoying.

Let’s figure out in which cases to address the reader with “you”, when with “you” and when with “You”.

When exactly can you poke?

  • if you write a personal message to a specific person with whom you have previously decided to communicate on “you”
    “Good morning, Lero! Will you be in the office today?
  • if it was decided that referring to subscribers and readers of the page as “you” is appropriate.
    “Hey, we missed you! It’s been a while since you came to see us… Do you have plans for the evening? No? There is already, come, we have free time today.

We are waiting for you at 17.00 — 18.30 or at 19.00

Don’t forget to call to make an appointment!”

We show respect with “You”

“You” with a capital letter is a very delicate thing and the main thing is not to overdo it. And there is only one appropriate case of using “You”:

  • If you want to show special respect to a special person with a personal address.
    “Dear Serhiy Petrovych, please…”

“According to the general rule of the pronoun, you and your are written with a capital letter as a form of expression of politeness when addressing one person – physical or legal – in official documents, personal letters.” – This is written in the “Explanatory Dictionary of Russian Language Etiquette”.

There is an opinion that addressing the reader as “You” in sales texts increases respect for him. But it is not so. Often, a text full of capital letters repels the reader. Remember how it annoys you WHEN CAPS LOCK IS USED IN CORRESPONDENCE 🙂

Addressing “you” is plural, and in itself is already respectable. Therefore, it is universal for communicating with the audience.

Politeness will save the world 🙂

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