Is Instagram entertainment or a platform for full-fledged business?

Everything depends on the audience that the searcher who came to the visual platform is looking for and forming. Moreover, the widespread opinion that the application is used mainly by girls does not reflect the real picture at all – according to the research of the Ukrainian digital agency PlusOne, the gender ratio of the audience is almost equal. Instagram Ukraine closed 2018 with an audience of 58% women and 42% men. At the beginning of 2020, the percentage ratio changed slightly in favor of women – 60%.

Today, entrepreneurs often intuitively bet on smm promotion of Instagram. It is not surprising, because it is precisely such people who have a flair for profitable projects. But the most interesting thing is that the numbers speak eloquently about this trend. The dynamics of the growth of Ukrainian Instagram has an unprecedented pace, while not only surpassing the indicators of the local Facebook, but also ahead of the penetration rate in the Czech Republic, Poland, Romania and Moldova. Interaction with the popular visual application in Ukraine has reached the level of Germany and France. In total, the audience of the Ukrainian segment of Instagram exceeds 11 million people.

Instagram promotion for inexpensive products or premium segment?

In search of an answer, let’s look at the age distribution of the Insta audience. So:

• the category from 18 to 24 years has about 3 million people *

Consider that this is almost the entire population of the country in this age group – more than 91%.

• in the category from 25 to 35 years old, 4 million Ukrainians use the Insta application**

In percentage terms, this is 55% of the population in the age group of 25-35 years

• the 35-45 age group has 1.8 million Ukrainian users

Almost 30% of Ukrainians are advanced users in this age segment.

Agree, the statistics are impressive. As for the price tags of goods for the formation of a profitable surge in sales, in terms of segmentation by age and relevant behavioral models, you can use the Instagram promotion tool as effectively as possible

• for inexpensive trendy goods and services

This fact can be easily confirmed by two arguments. First of all, young people who were born in the digital age are perfectly familiar with digital applications, smart devices and various portable equipment. At the same time, generation Z (probably born in 1994 – 2005), like millions of generation Y (probably born in 1981 – 1994), have clip thinking, quickly analyze data and quickly make decisions. In short, for the category of popular inexpensive products, there is still no better way to sell than promoting an Instagram account.

• for premium goods and services

If product placement for spontaneous and inexpensive purchases is mainly aimed at the youth category, then in the expensive and luxury segment, the target audience is made up of representatives of various age groups. Here, a high check can be in the pocket of a user of any age. If Instagram promotion includes targeted advertising, then product/service characteristics, market research data, behavioral portrait of your target audience and other important parameters will help determine the time interval, how old your potential customer is.

If the promotion of Instagram Ukraine is needed for a premium line of product offers, the segmentation data of the Insta audience from devices accessing the application will help to more clearly outline the circle of potential buyers. Let’s return to the above study: according to published statistics, account holders in Instagram Ukraine have advantages regarding mobile technology. In particular, the three largest segments are shared by owners of Samsung, iPhone and Xiaomi phones and other portable devices. The numerical superiority is held by the Korean brand Samsung – 3 million people. “Apple gadget” shares the second place with Xiaomi – 2.5 million Instagram users each. And the most interesting thing is that we currently know the percentage of owners of expensive smartphones based on the total population of Ukrainian cities. Most of the owners of Samsung (Galaxy S9, S9+, S20) and iPhone (X, XR, XS, XS Max) are residents of the capital. In relation to the population of Kyiv, 3% of citizens have an Instagram account and an expensive smartphone. In the southern capital, this indicator is not much lower — 2.7%. Also in the top is the western outpost of Uzhhorod with an indicator of about 2%. Obviously, the probability of the presence of all owners of expensive branded goods tends to 100%. Conclusion: Instagram promotion of Kiev is the best investment for the development of businesses in the luxury and high-tech industry.

Business promotion on Instagram

The basis for creating a commercial insta-platform is the right choice of tools. Traditionally, everything depends on goals and objectives. There are three account modifications: personal, business and author. Of course, the owner of a small retail outlet with a couple or three product names can order the promotion of a personal account on Instagram, get a good review and a jump in sales. But even this is more luck than a rule. At the same time, it will not be possible to check how effective Instagram management is, since statistics for personal accounts are not provided.

Full Instagram promotion of a company/brand involves the creation of a business account. Here are all the necessary tools for marketing and analytical activities, which are constantly updated by the developers of Facebook Inc. So, business promotion in Stagram begins with studying and using the provided opportunities:

• audience activity and engagement statistics
• advertising cabinet for setting up campaigns
• active contacts of the company
• application for creating a store

If the promotion of the instagram account is necessary for a blogger, the author page also has statistics and advertising tools.

With the usefulness of statistical data, everything is clear – you use this information for more accurate targeting of advertising campaigns, study of behavioral patterns of your target audience, marketing analysis. But the ability to turn an ordinary account into an online store makes the visual social network a Mecca for a modern businessman. How much such pleasure will cost in digital agencies, you can find out by requesting a promotion on Instagram, the price of the store. But given the concentration of a paying audience, promoting an Instagram account with good setup will pay off very quickly.

After setting up work offices and Instagram promotion programs, the program includes the development of a media plan, publication schedule, selection of a communication model, and other profile points.

The topsmm digital agency with a young and ambitious team of Internet marketers, SMM and targeted advertising specialists specializes in the field of Instagram promotion in Ukraine. Believe me, even we are amazed by our completed cases! Are you interested in how much promotion on Instagram costs with us? We will conduct a briefing during which we will select a ready-made case for you or recommend the development of an individual program for better results. We are able to build, strengthen and launch your Instagram business platform with quick results and a long-term perspective.