Promotion of business in social networks INFOTOP
ГОЛОВНА Блог

Promotion of business in social networks

Promotion of business in social networks

The average monthly number of visits to personal pages and branded publics is 2.5 billion. We have such digital statistical data in the second quarter of 2020. At the same time, the trend of growth of the global Facebook community is maintained, and the number of requests in search engines to promote a Facebook page is permanent. Ukraine also clearly demonstrates the global trend, having more than 10 million active users. It is not surprising that, according to the web analytics service Serpstat, the competitiveness of the phrase promoting Ukrainian prices on Facebook is at the level of 100%.

What caused the unconditional success of the global platform of interpersonal and business communication. We are sure that everything worked out for the one-time second-year student at Harvard University, because the thoughts and aspirations of the young father-founder of FB are guided by a concept that, in simple language, sounds like doing something worthwhile, useful, valuable. “I was just working on something that I would like to use myself.” – once said the already world-famous media mogul Mark Zuckerberg. With this basic value in mind, today experienced managers with serious long-term goals no longer bet on the technical increase of likes of a useless bot audience and refrain from dubious Internet hype stocks. Promotion of facebook requires clear setting of goals and objectives, and only after that you can draw up a media plan to strengthen your position on the social media platform.

Promotion on Facebook: we form goals, we collect funds

Increasing organic reach and increasing audience loyalty begins with the basis of a properly selected model of presence in Social Media, communication principles and adherence to the concept of customer-centricity in action, not just in posts. Before asking the question of how to promote a Facebook group or learn how to promote a Facebook page, let’s clearly define the concept and outline the range of tasks available for each tool.

  • Personal profile

This format of the program was created mainly for interpersonal informal communication. But, at the same time, thanks to a personal account, a public figure or a specialist known in narrow circles can maintain reputation, expand the audience, communicate with followers or colleagues / employers from the profile community, and much more. For example, if you order the promotion of a business page on Facebook from a private SMM specialist, it is unlikely that he will tell you about the impact of the quality of the content of the personal page on the image of your company. But for some reason, even billionaire Richard Branson considers it necessary to bring new interesting content to his blog every day, with the help of his own persona, little by little, forming the commitment of potential customers of the giant Virgin corporation with a presence in more than 60 countries. In order to reach an audience in all time zones as much as possible, the outrageous creator Branson wakes up in his house in the British Virgin Islands at 5 in the morning. After that, who will tell a man with a fortune of 4.7 billion US dollars that it is enough to buy advertising and you will get huge sales? The billionaire himself communicates about his newest project — the company Virgin Galactic, which is engaged in space tourism. Who better than an ideological inspiration to tell about the project? With the unprecedented breakthrough of Elon Musk, the story is the same — the ideologue of the friendly space earned 69 billion fortunes with his name and brilliant communication with investors and clients.

  • commercial/thematic group

Creating and promoting a Facebook group, as well as in other social networks, was considered a must-have a few years ago. But the quality and usefulness of such a tool for business was often not justified due to the fact that the goals of creation and the desired result were not agreed upon at the start.

Before ordering the promotion of a Facebook group, you need to clearly understand the specifics of such communities:

  • The main purpose is communication in a narrow circle of like-minded people.

As a tool for business promotion in the network, the group can be used when:

  • are ready to offer the community of followers on an ongoing basis useful materials and entertainment on an ongoing basis
    followers themselves initiate the creation of a thematic group
  • it is necessary to collect information about the preferences of potential customers in the process of development/preparation for bringing the product to the market

Analysis of discussions in the group allows the moderator to capture the desires and moods of potential customers, presenting the product in the right light, talking about the benefits and emotions of ownership.

  • The group is not the best platform for branding and business promotion on the Internet (community pages are not indexed by Google and Yandex search engines)
  • There are no geotags for community pages, no statistics, and the ability to set up ads
  • Brand / company page / fun page.

Here, the communication emanating from the company in each post or story is formed in a single linguistic and emotional style. If you order the promotion of a Facebook page from an SMM agency, check whether the content and communication model will be consistent with the previously chosen concept for the brand. If the corporate style of communication has not yet been found, do not delay and discuss the future presentation model with a marketer, designer and copywriter. The popularity of branded pages is achieved by using all the tools created to direct Facebook promotion by software developers of the network.

Features and advantages of public Facebook pages:

  • using the cover as an advertising / image banner
  • the availability of the public space of a famous person / brand to any user from the total number of unique FB users
  • indexing of all branded pages by Yandex and Google search engines
  • availability of detailed analytics of visits and audience engagement
  • possibility of a geotagging function so that subscribers can always check-in
  • blocks of contact information, us
  • full and sole management of the branded page
  • opportunities for targeted advertising

Even after running through only the main features of the public, it is absolutely obvious why the promotion of a Facebook page is so necessary – a celebrity, a politician, an expert, a unique service/product, an event, a company, a social initiative, and for sure something else.

What does Facebook promotion give us? First of all, it expands the boundaries of the presence of the business/project/opinion leader and strengthens their influence on both loyal and wider audiences of potential customers, followers and fans. It does not matter if it is aimed at branding a new brand, popularizing a socially useful model of behavior launched by a company, or informing about a highly specialized conference, promotion on Facebook is always fruitful with the right approach.

You have probably often heard the phrase that the director needs a quick promotion of fb with instant results. Yes, you can launch targeted advertising once, without particularly studying the specifics of CA, and then the process and results will be revealed soon – but how good will they be? It is not for nothing that you will find significantly different rates on the market in the Facebook promotion category. This is easily explained by the SMM agency’s approach to individual cases and understanding of the specifics of the social media market.

Why are we proud of our work and always sure of the result?

Facebook promotion at the INFOTOP sms company begins with studying the client’s business/project and its audience – what it breathes, what it listens to, where it is, how much it works and how it rests. The answers to these and many other questions allow us to build a personal model for increasing the rating / sales / visibility through Facebook.

Regarding the achievement of purely financial goals in the areas of retail and wholesale commerce, we also recommend betting on the FB platform. According to web analytics, the lion’s share of referral traffic to company websites comes from Google and Facebook. Given the fact that the search engine simply performs its main function, fb remains the leader in the virtual delivery of the customer to the real point of sale on the Internet.

LEAVE AN APPLICATION

We hope you enjoyed the pages of our space.

We assure you - working with us is even more comfortable than absorbing the tube content of this site! If you have clearly decided that your business needs a strong development in social networks and the Internet, you are definitely here. So, write, call, go for tea!

images contact

YOUR CONTACTS

CHOOSE A SERVICE