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SEO (Search Engine Optimization) — a set of site development works aimed at improving existing positions for targeted queries in Google and other search engines. The total number and popularity of requests directly depends on the number of visitors to the site, hence its "popularity".

1. BEHAVIORAL FACTORS Search engines have learned to correctly understand and correctly interpret the behavior of users on sites. It is possible to call the modern ranking quite objective precisely because of the factors of the real behavior of the audience on web resources. The search engine conducts a comprehensive, full-fledged assessment of user actions, both for publication and directly on the resource. Data is taken from counters, browser and search. By increasing the conversion of the site, improving its design, we adapt it for potential customers and at the same time achieve an increase in its positions. Complex work leads to complex results.
2. EXTERNAL OPTIMIZATION Despite the objective decrease in the effectiveness of classic reference promotion for commercial keywords, external links to site pages still play an important role for promoting the site in Google, as well as for raising additional information pages to the top, which, in turn, will help grow landing pages . So-called social signals also play a significant role - a combined SEO strategy involves regular work with posts and links from popular social networks, as well as finding company cards in industry platforms and aggregators of goods and services.
3. INTERNAL OPTIMIZATION The impact of the site structure and URL addresses on the final ranking has increased. Because of this, sites with the most logical structure, convenient location of menus and sections are significantly higher in the top. In addition, there are certain requirements for the content of the site — not only the uniqueness and size of the texts, but also their content, structuring, and benefits for users. In recent years, the share of moblie searches has increased significantly, which is why there is a need for separate SEO optimization of the mobile content of the website. There are also more standardized requirements - code optimization, competent layout and correct meta tags for search queries for each of the relevant pages.
4. COMMERCIAL FACTORS Due to the fact that the share of sites in the top 10 searches with a wide assortment, more correct and competent customer service, delivery, modern services and satisfaction of most customer needs has increased, these are considered commercial search factors. The ability to understand the needs of potential consumers and satisfy them to a greater extent in order to receive positive feedback is not given to all companies, so having an effective business through the site without taking into account this specificity is practically impossible.