Who is better to order a website from: the difference between the work of freelancers and a digital agency

Creating an online presence is high on the to-do list for companies and entrepreneurs who are aiming to achieve commercial success. Website development and promotion top the ranking of the most popular services in the IT field, while costs and quality of work do not always satisfy customers. One of the reasons is the poor choice of the performer. You can contact an internet marketing agency and order a turnkey service or find a freelancer. Each option has advantages and disadvantages, which we will discuss in more detail in this review. It should be taken into account that SEO optimization and other improvements may be required in both cases – it all depends on professionalism, a responsible approach to work and advance agreement on the details of cooperation.

Creating websites in Kyiv as a freelancer: what you need to know

There are hundreds of offers from programmers who work for themselves on the Internet. Specialists try to present themselves in the best possible light, talking about their education, experience, serious attitude to work, etc. Their website development price is approximately 20-30% lower than that of companies, but in rare cases it is possible to receive the full range of necessary services at a fairly high level. Due to the need to simultaneously perform the functions of a designer, programmer, layout designer, and content manager, freelancers are “scattered”, and therefore are inferior in terms of qualifications to employees of digital agencies. There are other points that you should prepare for if you decide to order a website design from a free specialist:

• the performer may trivially deceive about his competence, as a result of which you will receive a template resource, in the modification of which you will have to invest additional money;
• cooperation is unlikely to be carried out on the basis of a contract, therefore, it will be difficult to obtain compensation for unprofessional work;
• Such an IT specialist prioritizes deadlines, not usability and creativity of the site design – since the price of services is lower than that of companies, he has to take more orders and especially not delve into the details of the businesses being promoted;
• he is unlikely to take on complex projects, and if he does agree, he will do a much worse job than a team of narrow specialists;
• There is always a risk of failure to meet deadlines – if a strict deadline is set (for example, it is planned to launch an offline and online store simultaneously), then a delay of even 1-2 days can be critical.

For many, a good reason to order a website design in Kyiv from a freelancer is personal communication. The client can discuss any technical and visual issues directly with the person working on the project. But no one guarantees that your wishes will be taken into account

Turnkey website creation: pros and cons, price justification

A digital agency has a team of experts who can cope with a task of any level of complexity, which is why clients who are not suitable for template solutions turn to them first. These are large enterprises, online stores, food delivery services, clinics, fitness centers, etc. Specialists take into account the smallest wishes and create resources that help not only increase sales, but also create a positive image of the organization. Other benefits include:

• no delays in terms of deadlines – if an employee gets sick, there will be someone to replace him;
• official format of cooperation – the agreement allows you to clearly define the rights and obligations of the client and the contractor;
• ensuring high quality of all work;
• a serious approach to studying competitors and target audiences;
• launching projects with wide functionality.

The only thing that prevents all customers from choosing to develop a website in an agency is the price of the service. On the other hand, you receive a range of services and can rest assured that the money will not be spent in vain, since traffic and the number of orders will steadily increase.

Typical problems with poor-quality website development in Kyiv

The realization that the work was done poorly often comes after the freelancer or company has been paid for the work. Customers are mainly concerned about the following points:

• not fully thought out structure;
• inconvenient internal navigation;
• lack of unique and useful content for the target audience;
• inconsistency of texts with the requirements of search engines – it is not enough just to create a website, it needs to be brought to the TOP for search queries, but this is impossible without the presence of key queries in the content;
• low page loading speed;
• incorrect display on mobile devices;
• limited functionality;
• low quality of layout.

The listed nuances do not allow you to achieve good traffic and conversion. Sometimes there are so many shortcomings that it is easier to create a new online store, business card or corporate portal than to make changes to an old project.

Who should you never trust to create a website?

You should immediately and completely abandon the idea of ​​cooperation with a company or freelancer who:

• require prepayment – reliable companies and freelancers ask for payment upon completion of the project or in parts, exceptions are large-scale projects that require the involvement of a large team and the connection of paid services;
• cannot provide transparent financial conditions for creating websites – you must clearly understand what is included in the price in order to avoid overpayments and get the desired result;
• do not show a single completed project and refuse to provide contacts of past clients who can give an objective assessment of their qualifications;
• they offer to create a website in Kyiv from scratch in an unreasonably short time – preparation and implementation of even the simplest projects takes time;
• have a lot of negative reviews;
• do not answer direct questions and do not provide any guarantees.

In addition, there is no point in ordering a turnkey website in Kyiv from a contractor with whom you are not “on the same wavelength.” The future resource is intended to reflect the concept and benefits of your company, and if a freelancer or agency manager does not understand what you want, it is wiser to turn to someone else.