SMM during the war, current and appropriate trends

Working in peacetime, the promotion of SMM during the war is not able to give the desired results. Everyone has to adapt to the new realities: both ordinary Ukrainians and businesses. If you do not think about changing the strategy and do not take appropriate actions, then you can lose the interest and trust of the target audience. The more seriously this or that company approaches the correction of SMM, the more likely it is to influence people now and in the future, when new beliefs and habits are formed.

To successfully change advertising, content, and activity methods, you need a carefully crafted plan and specialists who will implement it. It is unlikely that you will be able to adapt to the conditions of the crisis on your own, therefore it is more expedient to entrust promotion in social networks to professionals. Yes, this will require certain financial investments, but it will save precious time and effort that can be directed to other aspects of business development.

Let’s take a closer look at what to do for effective SMM promotion, and what package of services is more appropriate to order in order to achieve a long-term result. First, we will tell you what tactics different companies use to stay afloat and not lose their clientele.

Why is it difficult to order professional SMM promotion and how do brands behave?

No one was prepared for what happened in the winter of 2022, so each business owner made a decision based on their own considerations:

1. Many, naturally, stopped investing in social media promotion services and generally decided to minimize costs. Unfortunately, some merchants decided to save on the quality of materials and staff qualifications, which resulted in a loss of customer confidence and losses.
2. Focusing on the changing needs of consumers, some enterprises switched to the manufacture and sale of goods in a cheaper price segment. Such organizations also stopped investing in SMM promotion.
3. A significant number of companies have had to close or relocate to other regions due to physical danger to staff, difficulties with logistics and recruitment. For relocated businesses, SMM and other advertising have become ways of informing about a change in location or an update in the range of services.
4. In order to reduce operating costs, someone stopped spending money on quality customer service, which ultimately became a much bigger blow than the military situation in the country, because consumers felt it as a betrayal of the brand’s original values.
5. Some simply forgot about how important promotion in social networks plays, which is why they faced a sharp drop in sales. Nobody likes it if the prices and descriptions stated on the page do not correspond to reality, or if you have to wait several days to get an answer to a question in direct.
6. Some companies were able to maintain their positions due to the fact that they continued to use SMM promotion, constantly interacting with the target audience and quickly responding to the instability of consumer habits in wartime.

If you still have not decided in which direction to move, and have not finally managed to destroy relations with the target audience, then now is the best time to use marketing tools that will help:

• restore trust;
• climb to the top of the shortlist;
• form and convey new values;
• to establish uninterrupted communication;
• quickly adapt to the needs of consumers;
• form the basis for further business development in peacetime.

Now the promotion of channels on YouTube and social networks is an effective tool for creating long-term relationships with the target audience, while you need to tune in to the fact that the return will not be immediate. The best option is to order a comprehensive service from the specialists of our agency, delegating all the responsibilities for maintaining accounts, and thereby ensuring a return on investment.

What SMM promotion can be used now: the main types of content

The approach that was applied to the development and application of a content strategy is now irrelevant. But you can use other methods, focusing on a modern approach to dividing the information content of pages into:

• supportive – inspiring videos, quotes, humorous inserts, if the subject of the profile allows;
• useful – recommendations, ratings, safety tips;
• social – support for the defenders of Ukraine, volunteering, special conditions for clients in the new realities, etc.

Maintaining social networks on a turnkey basis: important nuances

There is no consensus on how best to act in order to stay afloat and not lose customers, but there are general recommendations from experts that increase the chances of success:

• give up advertising that is now inappropriate – in the current situation, the promotion of social networks should not include the publication of entertainment content and explicit calls for purchases;
• keep in touch with the target audience under any circumstances – answer requests, publish new materials, update your profile;
• carefully choose an SMM agency for account promotion and do not hesitate to offer your ideas at the stage of forming a content strategy;
• do not try to think ahead and prepare content, because every day the situation changes;
• Express support to customers in all available ways;
• make sure that the page is in Ukrainian, if you haven’t done it before;
• consider which advertising methods will work best, taking into account the scale and specifics of the enterprise;
• responsibly approach the installation of geographic settings.

If you decide to order SMM promotion from us, the price will be acceptable, and the first improvements will be noticeable in a few weeks. We select an individual promotion strategy and constantly monitor trends in order to make our clients’ business profitable and socially oriented.