Overview of the paid subscriptions feature on Facebook

Social networks are optimal for promoting offline or online businesses, as well as making money through exciting and useful content. Facebook promotion is of interest to company owners, bloggers, etc., because more than 3 billion people are registered on this platform, 2/3 of whom visit the portal daily from different devices.

For large companies, the most successful solution is comprehensive promotion on Facebook, the price of which is quite reasonable, and the return is quite fast if you turn to real experts in the field of Internet marketing. In turn, the network offers small businesses and individual entrepreneurs the opportunity to earn money using the “Paid Subscriptions” function. For now, it is not available in all countries and is available in test mode, but it is already attracting those who want to set up the process of receiving rewards from fans.

Important! Facebook promotion in Ukraine does not provide for this option due to local restrictions.

The owners of pages that meet certain requirements give followers the opportunity to subscribe with a monthly payment (the amount is set at the discretion of the author) to receive certain bonuses, for example, access to exclusive content. Next, we’ll figure out what can be offered to the target audience, how difficult it is to enable the option, and what to do to popularize paid subscriptions.

The essence of the functions and features of promotion on Facebook

While paid subscriptions are at the testing stage and are not available in our country, it is difficult to say how good a return they can provide, but the prospects are excellent, especially with competent SMM promotion of your Facebook account. Essentially, this is a way to give users access to premium content and receive a fixed amount for it once a month. But to approve the request to activate the function, you will have to make a lot of effort. You can count on a positive answer if:

• comply with monetization requirements;
• meet fan funding requirements;
• do not violate the rules for using subscriptions in the App Store;
• have at least 10 thousand subscribers or over 250 returning users;
• within 2 months, achieve subscribers viewing 180 thousand minutes of video or 50 thousand interactions with posts.

By contacting a digital agency, you can consult with specialists about the chances of connecting paid subscriptions. You also need to understand that people won’t just spend money – you need to offer really high-quality content and significant benefits. TOPSMM employees are ready to help you create or update your profile as part of promotion on Facebook.

What benefits can subscribers expect?

The key to successfully using a new feature is to take a serious approach to writing and describing the benefits. It is important for users to understand what they are paying money for, and the author’s task is not only to explain the advantages, but also to subsequently fulfill the promises. You should also calculate the cost of your subscription. Even the coolest promotion of a Facebook page will not help retain followers if they do not receive the expected benefits or the price turns out to be unreasonably high.

The most popular bonuses to motivate you to pay a monthly fee are:

1. Direct communication with the author of the profile in correspondence or video format. You can invite subscribers to share their impressions and ideas for improving the content.
2. Access to closed content, it should be in some way better than the main posts, pictures and videos that other users can see. The choice of exclusive content format depends on the focus of the account and the needs of the target audience.
3. Demonstration of the process of creating videos. Paid subscribers can be nearby and receive more information about your surroundings, which will definitely generate interest.
4. Participation in live video broadcasts with a chance to ask a question and receive an answer in real time.
5. Early access to new products. In this case, the main content and materials for paid subscribers are the same, but the latter get the opportunity to view it a day or several hours earlier.
6. Personal congratulations.
7. Various kinds of discounts and gifts.

If you are new to promoting on Facebook, then professionals will help you with calculating the price and considering the benefits. It makes more sense to initially attract them for promotion, so as not to waste precious time, extra money and not risk the trust of the target audience.

Promotion of paid subscriptions on Facebook

Even before enabling the function, the account owner will have to decide how high user engagement will be ensured. You can try to do promotion on your own, but then there will be no time left for directly creating content and main activities (if you are promoting a business profile). The cost of advertising on Facebook when contacting our agency will depend on your goals, the starting number of followers, the specialization of the project and other factors, but the investment will definitely pay off.

The main thing you will need when implementing a strategy for promoting paid subscriptions is:

• creating a custom link to sign up for a paid subscription;
• publishing promos on all resources where there are accounts;
• adding information about the possibility of switching to the category of paid subscribers under each video (ideally, mention this in the video itself);
• increasing the number of live broadcasts to establish direct communication with followers;
• tracking statistical indicators for content selection.

One more thing – you need to make a video in which you inform users about the appearance of paid subscriptions, explain the benefits offered and indicate the cost of the monthly fee. If advertising promotion on Facebook is carried out by employees of a digital agency, then they will take care of technical issues and help create a clear and motivating video.