Analysis of the effectiveness of promotion in Instagram: main indicators and methods

Insta has long ceased to be just a social network, having become a tool for business development, while each new or already created account requires promotion. If you don’t make additional efforts, there will definitely be no financial return, no matter how interesting content you offer to users.

Every blogger or company owner is faced with the task of choosing what is best for him – organizing independent promotion on Instagram or buying a package of promotion services from professionals. The second option is more convenient and gives faster results, but not everyone realizes this, so most start with advertising on their own. Having chosen this path, be prepared for the fact that in addition to thinking through the strategy and choosing promotion methods, you will also have to take care of assessing the effectiveness of their use.

Why analyze how effective Instagram account promotion is? There are several reasons:

• you can understand which methods do not work for your business, and accordingly, do not waste time and effort on them in the future;
• it is possible to identify options for interaction with the target audience that provide optimal results and pay off in the form of targeted actions;
• You can figure out whether you can promote on Instagram yourself or whether it’s better to order promotion from a digital agency.

We will tell you in detail how you can advertise yourself, products and services on a popular social network, as well as evaluate the efforts made in order to rationally use financial resources and time.

What can promotion of an Instagram account look like?

You can develop your business on this social network with the help of high-quality and regularly posted content. That is, you need to register and systematically publish interesting photos, videos, notes on the page in order to attract the target audience after a certain time. In practice, such Instagram promotion is effective, but a lot of time passes from the start of an advertising campaign to building up a really large number of subscribers. In addition, it requires a lot of effort from the account owner to stay on trend and produce original content.

To achieve set marketing goals, other methods are often used, namely:

• targeted advertising that is published on Facebook using the Ads manager;
• newsletter via Direct;
• getting followers and likes is a dubious, but quite popular method that does not give good returns in the long term;
• cooperation with bloggers – influencers will not be able to order full-fledged promotion on Instagram, but you can agree on native advertising of a product or service;
• exchange of active audiences;
• services for tagging users in posts and stories;
• all kinds of pranks.

Understanding the intricacies of each method can be difficult, so at the start, companies often prefer to buy Instagram promotion in order to more quickly achieve sales growth and increase their target audience. If we talk about the TOP methods in terms of returns, then this is a combination of targeting and content promotion.

What parameters should you use to evaluate Insta promotion?

The best promotion results are demonstrated by:

1. Changing the number of subscribers. By monitoring this indicator, it is easy to understand how interesting the target audience’s account is, and to take timely actions to increase and retain the audience. It is equally important to control the number of unsubscribers – this is useful for analyzing innovations and establishing optimal communication tactics with users. To prevent your profile’s popularity from falling, you need to maintain the pace, monitor the information content and presentation of the content.
2. Number of comments and likes. It’s easy to add hearts of approval, and many people do it without any particular reason, so more attention should be paid to discussions of posts, photos and videos. The more comments, the more people who are truly interested in the blog and the products and services offered.
3. Engagement (ER). The main indicator that should grow after the start of the advertising campaign. To calculate it, you need to add comments and likes, divide the resulting number by the number of followers and multiply by 100. It is more convenient to make calculations for certain periods (month, week) and compare indicators over time.

When a turnkey Instagram promotion is carried out, Internet marketing specialists monitor the above parameters for a specified period. The customer, in turn, can concentrate on strategic planning and operational activities.

How to understand that Insta promotion is really effective?

The analysis method depends on the type of advertising, the characteristics of the account and the preferences of its owner:

• setting up analytics in Google Analytics – a professional way to evaluate promotion on Instagram, which involves setting up targeted actions in the “Reports” tab;
• use of Roistat – helps to find out the history of communication with the client, track a call from a social network and record the fact of a transition to the site. The amounts and dates of transactions are also tracked;
• setting up Ads management on Facebook or the official Insta application is another difficult option for beginners, since you have to calculate and control the budget when paying for clicks or impressions. If you have no experience in promotion, it makes sense to order promotion on Instagram;
• coordination of reporting with a blogger who places native advertising on his page – often in this case, screenshots or third-party services Union Metrics, Popsters, Kuku and the like are used;
• CTR tracking – this indicator shows the ratio of the number of clicks to the number of impressions.

Evaluating the effectiveness of promotion is not that difficult, but the problem is that this should be done constantly, taking optimization measures if the indicators fall. By contacting our digital agency, you can significantly simplify your life by entrusting your promotion to professionals!