The cult bakery, located in the historic center of Kiev – in Podil. The restaurant has an extremely warm and friendly atmosphere inside, as well as a unique product. First, all types of pastries are made without the use of freezing, without preservatives, GMOs and harmful substances. Secondly, bread and some other muffins are baked on branded sourdough, which makes it extremely tasty. Let’s be honest, when we first got acquainted with this project, we sincerely fell in love with it and were overwhelmed with a sincere desire to make it the coolest institution in the city!
At the beginning of our collaboration, the project had quite young pages on Instagram and Facebook with a very limited audience. Thus, one of the areas of our work (but not the main one) is aimed at attracting new "living" subscribers who will be the target audience of the institution - people who work or live in Podil. The primary task is, of course, the growth of real visitors, and at the same time the promotion of the institution (brand recognition).
Obviously, in order for a potential subscriber to make sense to subscribe, the page must have beautiful and interesting content. The first thing we did was to narrow the target audience in terms of age and health. This helped us to make the tone of communication more targeted: friendly, humorous, fabulous, even provocative. Usually this is not part of our work, but exclusively for "Hlibar" we undertook photo shoots for use in the content: publications, stories, promotional materials. To achieve marketing goals, we regularly conduct promotions aimed at interacting with the account, which we do not forget to say in advertising. Given the specifics of the project, we completely abandoned the controversial methods of promotion: cheating and massfollowing. Instead, the account is constantly gaining real target subscribers, and attendance is increasing.
Today, only the Instagram platform presents an incredible number of companies at all levels - from home handmade to global transcorporations, because the development of social networks provides any business with a lot of opportunities. Read a brief description of the goals you will be able to achieve through SMM promotion.
- DIRECT SALES. With the help of social networking tools, it is possible not only to create an attractive showcase with a detailed description of your products, but also to build an effective sales funnel that will provide constant traffic to target customers.
- OFFLINE SALES. If your product or service has specifics and requires the physical presence of the buyer, this option is more relevant for your business. With this format of work, we draw attention to the product, its uniqueness and sell the consumer the need to come to your store and buy it.
- AUDIENCE LOYALTY. Social networks are a great platform for communicating with your audience. This gives the opportunity to tell the consumer about the philosophy of your brand, about promotions, about your participation in social or charitable projects, about the environmental friendliness of the product, as well as everything that creates a positive attitude to your business and influences the decision to buy a service or product.
- BRAND RECOGNITION. Associating a certain type of product with a specific name is an extremely powerful marketing tool. Targeting on social networks provides an opportunity to reach a limited number of target audiences and systematically create relevant associations in their minds, and then turn them into regular customers and true fans of your brand.
- STYLE. If your services are targeted at middle-income or above-average audiences, if your product is in the middle price range or above average, if you want to reach a new level - SMM has all the necessary tools to offer consumers your competitive advantages , tell him about your market reputation and guarantees.
- AUDIENCE STUDY. Due to the fact that in social networks there is a certain freedom of surfing and feedback, it is possible to analyze who exactly likes your products, what interests these people have, what qualities of goods or services they value the most, to form all this into specific trends. In the future, it helps to make a better product and a narrowly focused communication strategy.
- WEB SITE POPULARIZATION. If your site is the main sales channel, you can use SMM to increase its traffic. At the same time, there is an opportunity not only to create a lot of traffic, but also to attract the attention of those people who are interested in your product or service, as well as to pre-prepare potential buyers.
- DEALING WITH OBJECTIONS. As a rule, every business understands what objections prevent consumers from making a decision to buy a product or service. "Too expensive", "it's not quite that", "I'm not ready" and so on. Usually the manager works with them, but not always the consumer passes to communication. Thanks to SMM, it is possible to process these objections as much as possible through content and advertising.
FREQUENTLY ASKED QUESTIONS
Your real prospects: The growth of the number of subscribers Availability of quality content Brand recognition Increase profits from your industry Our "bags" are full of advertising charms Well, are you with us?
Any business requires serious investment. If you think about a strategic development plan and invest in promotion - the end result will be active sales growth and full sales of the product.
- "We have been with you for 8 days, and the number of 3 subscribers has not increased to 300!" You need to realize that promotion is a regular series of actions that do not have a specific time. Depending on the type of product, it can take from a month to six months Головне — це прислухатись до порад наших SMM-сенсеїв.
Maybe somewhere in another galaxy, on the planet of advertising wonders, the pages are promoted just like that. Performing quality work requires a certain amount of time and resources. INFO-TOP SMM offers👇🏻 Qualitatively Timely Gradually Effectively And without sky-high prices!
When you bought just one "bag", you immediately freed up a lot of free time, because the page is now run by real development Jedi, management superheroes, copywriting fairies and design wizards!
Our company has existed for 5 years and we are always glad to see you in the office at Nizhniy Val 19/21.
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We hope you enjoyed the pages of our space.
We assure you - working with us is even more comfortable than absorbing the tube content of this site! If you have clearly decided that your business needs a strong development in social networks and the Internet, you are definitely here. So, write, call, go for tea!
Our manager will contact you within 30 minutes.