tree of life
Medical company dealing with reproductive technologies. The range of services provided by our client includes, on the one hand, assistance to infertile couples with the achievement of the dream of fatherhood, and on the other – participation and full support of the program of egg donation and surrogacy. The peculiarity of the project is, in particular, that despite the full support of this direction by the state in Ukraine, the target audience is little aware of this direction. This fact creates certain obstacles on the way to the implementation of services.
The task pursued by the client is to achieve a certain level of requests for services from people, the target audience of the Agency "Tree of Life". We reformatted this task in the context of digital marketing, and brought out two main areas: the website and social networks. At the same time, given the peculiarities of the project, we have created one important intermediate goal - to ensure a certain level of dissemination of information about the main services of the company, which would create a basis for implementation. In addition, we set a goal to promote the Agency against the background of the existing market of reproductive technologies.
After studying the philosophy of our client, we realized that the visual component of the content of both the website and social media pages should subconsciously show consumers trust and kindness. We filled the whole visual with tenderness of pastel shades and green color. Through targeted advertising, provided a constant flow of leads and traffic to pages and the site. By the way, all advertising is adapted to the policy of social networks and this avoids unwanted blockages, which often happens with medical ads. Pages are constantly gaining real target subscribers, and website traffic is growing dynamically.
Today, only the Instagram platform presents an incredible number of companies at all levels - from home handmade to global transcorporations, because the development of social networks provides any business with a lot of opportunities. Read a brief description of the goals you will be able to achieve through SMM promotion.
- DIRECT SALES. With the help of social networking tools, it is possible not only to create an attractive showcase with a detailed description of your products, but also to build an effective sales funnel that will provide constant traffic to target customers.
- OFFLINE SALES. If your product or service has specifics and requires the physical presence of the buyer, this option is more relevant for your business. With this format of work, we draw attention to the product, its uniqueness and sell the consumer the need to come to your store and buy it.
- AUDIENCE LOYALTY. Social networks are a great platform for communicating with your audience. This gives the opportunity to tell the consumer about the philosophy of your brand, about promotions, about your participation in social or charitable projects, about the environmental friendliness of the product, as well as everything that creates a positive attitude to your business and influences the decision to buy a service or product.
- BRAND RECOGNITION. Associating a certain type of product with a specific name is an extremely powerful marketing tool. Targeting on social networks provides an opportunity to reach a limited number of target audiences and systematically create relevant associations in their minds, and then turn them into regular customers and true fans of your brand.
- STYLE. If your services are targeted at middle-income or above-average audiences, if your product is in the middle price range or above average, if you want to reach a new level - SMM has all the necessary tools to offer consumers your competitive advantages , tell him about your market reputation and guarantees.
- AUDIENCE STUDY. Due to the fact that in social networks there is a certain freedom of surfing and feedback, it is possible to analyze who exactly likes your products, what interests these people have, what qualities of goods or services they value the most, to form all this into specific trends. In the future, it helps to make a better product and a narrowly focused communication strategy.
- WEB SITE POPULARIZATION. If your site is the main sales channel, you can use SMM to increase its traffic. At the same time, there is an opportunity not only to create a lot of traffic, but also to attract the attention of those people who are interested in your product or service, as well as to pre-prepare potential buyers.
- DEALING WITH OBJECTIONS. As a rule, every business understands what objections prevent consumers from making a decision to buy a product or service. "Too expensive", "it's not quite that", "I'm not ready" and so on. Usually the manager works with them, but not always the consumer passes to communication. Thanks to SMM, it is possible to process these objections as much as possible through content and advertising.
FREQUENTLY ASKED QUESTIONS
Your real prospects: The growth of the number of subscribers Availability of quality content Brand recognition Increase profits from your industry Our "bags" are full of advertising charms Well, are you with us?
Any business requires serious investment. If you think about a strategic development plan and invest in promotion - the end result will be active sales growth and full sales of the product.
- "We have been with you for 8 days, and the number of 3 subscribers has not increased to 300!" You need to realize that promotion is a regular series of actions that do not have a specific time. Depending on the type of product, it can take from a month to six months Головне — це прислухатись до порад наших SMM-сенсеїв.
Maybe somewhere in another galaxy, on the planet of advertising wonders, the pages are promoted just like that. Performing quality work requires a certain amount of time and resources. INFO-TOP SMM offers👇🏻 Qualitatively Timely Gradually Effectively And without sky-high prices!
When you bought just one "bag", you immediately freed up a lot of free time, because the page is now run by real development Jedi, management superheroes, copywriting fairies and design wizards!
Our company has existed for 5 years and we are always glad to see you in the office at Nizhniy Val 19/21.
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We hope you enjoyed the pages of our space.
We assure you - working with us is even more comfortable than absorbing the tube content of this site! If you have clearly decided that your business needs a strong development in social networks and the Internet, you are definitely here. So, write, call, go for tea!
Our manager will contact you within 30 minutes.