Medical and rehabilitation center for posture correction, post-traumatic recovery and solving other problems of the musculoskeletal system. The BIO-mechanics center is a unique institution that narrowly specializes in such problems and embodies innovative foreign practice in Kyiv using the latest professional equipment and simulators. This institution offers an extremely cool and high-quality product that is designed to benefit people, and therefore want to promote it. However, in the context of social networks, it is somewhat complicated, because the need for “treatment” indicates to the consumer that he has “problems” that do not comply with Facebook’s policy.
Task №1 is to find potential customers of the center, avoiding blocking social networks. We immediately divided the goal into two separate cold and hot audiences, because the specifics of this area involves working with both temporary problems (such as sports or domestic injuries) and permanent (chronic diseases that require kinesitherapy). Since the web development department of our company created a website to promote BIO-mechanics, providing traffic to it from social networks has become an honor.
The project has an extremely narrow audience, which can be identified only by a combination of target and visual creative, and, as already mentioned, there are restrictions on advertising materials. In the first stage, we filled the page with quality content from mostly image content, which reflected all the competitive advantages of the product. In the second stage, we launched several advertising campaigns, which are constantly updated to increase performance and reduce the cost of a click. Advertising does not fully disclose the essence of the services, but we aim to provoke increased consumer interest, which provides an opportunity to make constant traffic to the page and website, and from there the potential customer makes the final decision.
Today, only the Instagram platform presents an incredible number of companies at all levels - from home handmade to global transcorporations, because the development of social networks provides any business with a lot of opportunities. Read a brief description of the goals you will be able to achieve through SMM promotion.
- DIRECT SALES. With the help of social networking tools, it is possible not only to create an attractive showcase with a detailed description of your products, but also to build an effective sales funnel that will provide constant traffic to target customers.
- OFFLINE SALES. If your product or service has specifics and requires the physical presence of the buyer, this option is more relevant for your business. With this format of work, we draw attention to the product, its uniqueness and sell the consumer the need to come to your store and buy it.
- AUDIENCE LOYALTY. Social networks are a great platform for communicating with your audience. This gives the opportunity to tell the consumer about the philosophy of your brand, about promotions, about your participation in social or charitable projects, about the environmental friendliness of the product, as well as everything that creates a positive attitude to your business and influences the decision to buy a service or product.
- BRAND RECOGNITION. Associating a certain type of product with a specific name is an extremely powerful marketing tool. Targeting on social networks provides an opportunity to reach a limited number of target audiences and systematically create relevant associations in their minds, and then turn them into regular customers and true fans of your brand.
- STYLE. If your services are targeted at middle-income or above-average audiences, if your product is in the middle price range or above average, if you want to reach a new level - SMM has all the necessary tools to offer consumers your competitive advantages , tell him about your market reputation and guarantees.
- AUDIENCE STUDY. Due to the fact that in social networks there is a certain freedom of surfing and feedback, it is possible to analyze who exactly likes your products, what interests these people have, what qualities of goods or services they value the most, to form all this into specific trends. In the future, it helps to make a better product and a narrowly focused communication strategy.
- WEB SITE POPULARIZATION. If your site is the main sales channel, you can use SMM to increase its traffic. At the same time, there is an opportunity not only to create a lot of traffic, but also to attract the attention of those people who are interested in your product or service, as well as to pre-prepare potential buyers.
- DEALING WITH OBJECTIONS. As a rule, every business understands what objections prevent consumers from making a decision to buy a product or service. "Too expensive", "it's not quite that", "I'm not ready" and so on. Usually the manager works with them, but not always the consumer passes to communication. Thanks to SMM, it is possible to process these objections as much as possible through content and advertising.
FREQUENTLY ASKED QUESTIONS
Your real prospects: The growth of the number of subscribers Availability of quality content Brand recognition Increase profits from your industry Our "bags" are full of advertising charms Well, are you with us?
Any business requires serious investment. If you think about a strategic development plan and invest in promotion - the end result will be active sales growth and full sales of the product.
- "We have been with you for 8 days, and the number of 3 subscribers has not increased to 300!" You need to realize that promotion is a regular series of actions that do not have a specific time. Depending on the type of product, it can take from a month to six months Головне — це прислухатись до порад наших SMM-сенсеїв.
Maybe somewhere in another galaxy, on the planet of advertising wonders, the pages are promoted just like that. Performing quality work requires a certain amount of time and resources. INFO-TOP SMM offers👇🏻 Qualitatively Timely Gradually Effectively And without sky-high prices!
When you bought just one "bag", you immediately freed up a lot of free time, because the page is now run by real development Jedi, management superheroes, copywriting fairies and design wizards!
Our company has existed for 5 years and we are always glad to see you in the office at Nizhniy Val 19/21.
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We assure you - working with us is even more comfortable than absorbing the tube content of this site! If you have clearly decided that your business needs a strong development in social networks and the Internet, you are definitely here. So, write, call, go for tea!
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