The official representative of the German manufacturer of bed linen, home textiles, pillow mattresses and almost everything that helps to make the home warm and cozy! Billerbeck in Ukraine has a network of stores in major cities such as Kyiv, Kharkiv, Odessa, Dnipro, as well as a full-fledged online store. The peculiarity of the project is that the brand is without exaggeration – global, it is represented almost all over the world and has clear standards for market positioning.
For Billerbeck, we immediately identified a fairly wide range of tasks. This is not only the image representation on social networks, inherent in global brands, not only the growth of brand awareness and traffic to the site, but also the creation of an information platform for the target audience about product properties and increasing customer loyalty. At the same time, it was immediately clear that everything we do must correspond to the general concept of the manufacturer.
Based on the main idea of the German brand - not to spoil what nature has given for comfort, we have chosen the main tone of the visual content. Discreet home warmth, calm, harmony, love, joy, comfort in combination with light shades of blue in accordance with the brand colors. It was decided to make publications in three directions: image, selling and information with product characteristics. To achieve real results for each task, we launched several advertising campaigns for advertising purposes: the ring with the transition to direct, traffic to the page, traffic to the website. We also regularly hold promotions and raffles to increase the coverage of regular publications and stories.
Today, only the Instagram platform presents an incredible number of companies at all levels - from home handmade to global transcorporations, because the development of social networks provides any business with a lot of opportunities. Read a brief description of the goals you will be able to achieve through SMM promotion.
- DIRECT SALES. With the help of social networking tools, it is possible not only to create an attractive showcase with a detailed description of your products, but also to build an effective sales funnel that will provide constant traffic to target customers.
- OFFLINE SALES. If your product or service has specifics and requires the physical presence of the buyer, this option is more relevant for your business. With this format of work, we draw attention to the product, its uniqueness and sell the consumer the need to come to your store and buy it.
- AUDIENCE LOYALTY. Social networks are a great platform for communicating with your audience. This gives the opportunity to tell the consumer about the philosophy of your brand, about promotions, about your participation in social or charitable projects, about the environmental friendliness of the product, as well as everything that creates a positive attitude to your business and influences the decision to buy a service or product.
- BRAND RECOGNITION. Associating a certain type of product with a specific name is an extremely powerful marketing tool. Targeting on social networks provides an opportunity to reach a limited number of target audiences and systematically create relevant associations in their minds, and then turn them into regular customers and true fans of your brand.
- STYLE. If your services are targeted at middle-income or above-average audiences, if your product is in the middle price range or above average, if you want to reach a new level - SMM has all the necessary tools to offer consumers your competitive advantages , tell him about your market reputation and guarantees.
- AUDIENCE STUDY. Due to the fact that in social networks there is a certain freedom of surfing and feedback, it is possible to analyze who exactly likes your products, what interests these people have, what qualities of goods or services they value the most, to form all this into specific trends. In the future, it helps to make a better product and a narrowly focused communication strategy.
- WEB SITE POPULARIZATION. If your site is the main sales channel, you can use SMM to increase its traffic. At the same time, there is an opportunity not only to create a lot of traffic, but also to attract the attention of those people who are interested in your product or service, as well as to pre-prepare potential buyers.
- DEALING WITH OBJECTIONS. As a rule, every business understands what objections prevent consumers from making a decision to buy a product or service. "Too expensive", "it's not quite that", "I'm not ready" and so on. Usually the manager works with them, but not always the consumer passes to communication. Thanks to SMM, it is possible to process these objections as much as possible through content and advertising.
FREQUENTLY ASKED QUESTIONS
Your real prospects: The growth of the number of subscribers Availability of quality content Brand recognition Increase profits from your industry Our "bags" are full of advertising charms Well, are you with us?
Any business requires serious investment. If you think about a strategic development plan and invest in promotion - the end result will be active sales growth and full sales of the product.
- "We have been with you for 8 days, and the number of 3 subscribers has not increased to 300!" You need to realize that promotion is a regular series of actions that do not have a specific time. Depending on the type of product, it can take from a month to six months Головне — це прислухатись до порад наших SMM-сенсеїв.
Maybe somewhere in another galaxy, on the planet of advertising wonders, the pages are promoted just like that. Performing quality work requires a certain amount of time and resources. INFO-TOP SMM offers👇🏻 Qualitatively Timely Gradually Effectively And without sky-high prices!
When you bought just one "bag", you immediately freed up a lot of free time, because the page is now run by real development Jedi, management superheroes, copywriting fairies and design wizards!
Our company has existed for 5 years and we are always glad to see you in the office at Nizhniy Val 19/21.
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We hope you enjoyed the pages of our space.
We assure you - working with us is even more comfortable than absorbing the tube content of this site! If you have clearly decided that your business needs a strong development in social networks and the Internet, you are definitely here. So, write, call, go for tea!
Our manager will contact you within 30 minutes.